By Sophie Martens

Case Study

Sophie Martens, Floral designer, London.

Sophie had been building her floral business for 18 months. Word of mouth was working. Her work was stunning.

But her website told a different story.

It looked DIY. Inconsistent. It didn't reflect the quality, the warmth, or the aesthetic of what she actually created. And the clients she wanted most — wedding planners, event companies, stylists — were judging her the moment they landed on her site.

She needed a website that felt like her work.

The project

Platform: Squarespace
Pages: Home · Services · About · Contact
Language: English

Sophie's brand aesthetic

Colours — warm neutrals, creamy whites, dusty roses, sage greens
Fonts — elegant serifs, delicate scripts
Style — clean layouts with lots of whitespace, warm photography, nothing cluttered
Overall feel — like walking into a beautifully styled flower shop on a quiet Sunday morning.

What was included

Core:

• Discovery questionnaire to capture her vision and brand identity

• Mood board session to align on aesthetic before any design begins

• Professional website design — clean, warm, feminine

Added value:

• 30 days of post-launch support

• 30-minute video tutorial so she feels confident managing her own site

The approach

Sophie's florals already had everything — warmth, elegance, intention. The website just needed to get out of the way and let them breathe.

White space. Clean layouts. Photography as the main source of colour and emotion. Three services, clearly presented. A story that felt personal without oversharing.

The result

A clean, warm, feminine website — fully aligned with Sophie's aesthetic and ready to attract the clients her work deserves.