THE PERSON BEHIND THE STUDIO
Design that understands small business — because I started exactly where you are.
Hi, I'm Vicky Ferré. I design Squarespace websites for small businesses. I'm based in Barcelona, I work with clients across Europe and North America, and I'm a little bit obsessed with making businesses like yours look like they mean it.
I didn't start as a designer. I started as an English teacher who decided to build her own website. I had no idea what I was doing — WordPress felt terrifying, and then I found Squarespace. I watched what felt like a hundred webinars, followed every designer worth following, and taught myself everything from scratch. Because that's what you do when you can't afford the course but you can't afford not to learn either.
That experience never left me. It's why I don't talk down to clients who "don't know anything about websites." You don't need to. That's my job. Yours is to run your business and trust that your website is doing its part while you do yours.
I've lived in a few places — Havana, Barcelona, Boston, Miami, Barcelona again — and one thing all those cities taught me is how to read a room. Every client is different. Some come in knowing exactly what they want; others arrive with a vague feeling and a Pinterest board. I work with both.
What doesn't change is the process: I listen first, ask the questions nobody else thought to ask, and then build something that actually looks like you. Not a template someone else already used. Not what was trending six months ago. You.
What The Lincoln Studio stands for
Pretty is not enough
A website has to do something. Every choice — layout, fonts, the order of your pages — is there for a reason. I just make sure that reason is yours
Simple works
The best websites are easy to understand, easy to navigate and easy to say yes to. I resist the urge to overcomplicate things. Usually.
Small business deserves real design
Not "good enough for your budget." Real design. The kind that makes your clients feel they're in good hands before they've even read a word.
The process should feel good too
No ghosting, no guesswork, no "I'll send it when it's ready." You'll always know what's happening and why.
A few things you might not know about me
Currently into: Mindfulness. It's the most useful thing I've picked up in years.
Favourite tool: Squarespace, obviously. But a good notebook runs close second.
Will not work without: Music playing and my Chilly's bottle nearby.
In my corner: Nina and Bebé, who supervise all design decisions and occasionally walk across the keyboard. 😻😼
Guilty confession: Piano player who owes the piano a serious apology.
On AI: I think a good designer still does better work than a prompt. I'm betting my business on it.
Sounds like a good fit?
If any of this sounds like someone you'd want in your corner, I'd love to hear about your project. Fill out the inquiry form and I'll be back to you within two working days.