Strategy-led websites for wellness, creatives and travel businesses
Photographers
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Yoga studios
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Travel bloggers
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Health practitioners
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Wellness retreats
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Coaches
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Boutique agencies
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Therapists
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Photographers · Yoga studios · Travel bloggers · Health practitioners · Wellness retreats · Coaches · Boutique agencies · Therapists ·
DOES THIS SOUND FAMILIAR?
You've built something meaningful. A practice, a business, a creative vision that took years to shape. But your website doesn't show it.
Maybe it's outdated. Maybe it's a template you put together when you were just starting out. Maybe it doesn't exist yet. Whatever the case, every time you share your URL there's a moment of hesitation. A quiet apology. Because you know it doesn't represent what you've actually built.
You're attracting the wrong enquiries. Explaining yourself on every call. Watching potential clients go somewhere else. Not because your work isn't good enough. Because your website isn't telling the right story.
And you don't have time to fix it. You're busy doing the work you're actually good at.
BUT HERE´S THE GOOD NEWS.
IT DOESN´T HAVE TO STAY THAT WAY.
NOW PICTURE THIS
What if your business had a strategic website that earns trust before you say a single word?
And what if that website attracted the right people, spoke your language and made reaching out feel easy?
WHAT IF YOU COULD
ATTRACT THE RIGHT CLIENTS
What if your website drew in exactly the people you want to work with and quietly filtered out the ones who aren't the right fit?
CHARGE WHAT YOU'RE WORTH
What if your online presence reflected the real value of what you do, so the conversation about price never felt awkward again?
FEEL PROUD OF YOUR ONLINE PRESENCE
What if every time someone asked for your website, you shared it without hesitation because it truly felt like you?
THAT'S EXACTLY WHAT I DO
I design Squarespace websites for coaches, therapists, wellness practitioners and creative entrepreneurs who have built something meaningful and need a website that shows it.
Not a template. Not a quick fix. A considered, strategic website that feels like you, works for your business, and makes the right people want to reach out.
THE SERVICES
BUILT AROUND YOUR STORY
Every project begins with a conversation. Not a quote, not a form. A real exchange about what you've built, who you serve, and what you want people to feel when they land on your page.
I design Squarespace websites for coaches, therapists, wellness practitioners and creative entrepreneurs who are ready for a site that truly works.
Ready for a website that finally feels like you?
YOU´RE IN THE RIGHT PLACE
You've been putting it off because the process felt overwhelming. Or because every designer you found felt too corporate, too expensive, or just not quite right.
Before I design anything, I listen. I want to understand who you are, who you serve, and what you want people to feel when they land on your page.
The result is a website that sounds like you, looks like you, and quietly does the work of attracting the right people before you've said a single word.
A peek at the process of working together
THE PERSON BEHIND THE STUDIO
I came to web design the way most good things happen — by accident.
I started out as someone who couldn't find the right person to build my website — so I built it myself. What began as a project I was working on turned into something I couldn't stop thinking about. The craft of it. The way a well-designed page can make someone feel seen before a single word is exchanged.
I'm Vicky. I was born in Havana, raised by the sea, and I've spent most of my life moving between languages, cities and cultures — from Boston to Miami to Barcelona, where I now live and work. That background shapes everything about how I design — with warmth, with honesty, and with a deep respect for the story behind your business.
The Lincoln Studio works with coaches, therapists, wellness practitioners and creative entrepreneurs who have built something meaningful and need a website that shows it.
Mediterranean in soul, international in reach.
FREE RESOURCE
A Website Scorecard
Most small business websites look fine. But looking fine and actually working are two very different things. This free scorecard walks you through 15 honest questions: first impressions, messaging, calls to action, mobile experience and trust signals.
You'll know your score in five minutes. More importantly, you'll know exactly what to fix first. No jargon. No overwhelm. Just a clear picture of where your website is letting you down and what to do about it.
